The coconut palm (Cocos Nucifera) loves beaches and the sun; it needs a tropical climate to grow and bear fruit. In Nigeria, although there are all the suitable climate and soil characteristics, coconut palm plantations are recent and still limited (the choice is to favor the plantations of the more profitable cocoa, the so-called cocoa belt, which counts the Ivory Coast, Ghana, Nigeria, and Cameroon, holds 70% of world production).
Ebun Feludu is a young Nigerian entrepreneur who created AM The Coconut Food Company from scratch after studying in India and studying every aspect of the coconut supply chain: from cultivation to transformation into both food and cosmetics, but not only. Nothing is thrown away from the coconut, and the shell offers other opportunities for use, from design for furnishing objects to the fiber (to be used as insulation and for other purposes that are being studied) to the most challenging part of the shell, which becomes a simple fuel. Ebun Feludu wanted to give other women in Nigeria, especially those living in coastal plantation communities, real opportunities for work and empowerment. In the activities of JAM The Coconut Food Company, 80% of the workforce are women, and 80% of their families’ income depends on them.
Ebun Feludu è una giovane imprenditrice nigeriana che ha creato dal nulla la JAM The Coconut Food Company dopo aver studiato in India e approfondito ogni aspetto della filiera relativa alla noce di cocco: dalla coltivazione alla trasformazione in prodotti sia alimentari sia cosmetici, ma non solo.
Nothing is thrown out of the coconut, and the shell offers other opportunities for use, from the design for furnishing objects to the fiber (to be used as an insulator and for other purposes that are under study) to the harder part of the shell that becomes a simple fuel. Ebun Feludu wanted to give other women in Nigeria, particularly those living in communities along the coast where the plantations are located, real opportunities for work and emancipation. In the activities of JAM, The Coconut Food Company
80% of the workforce are women, and 80% of the income of their families depends on them.
The innovative aspect of the company, founded in 2016, is the integration of all the processes to use coconut without waste to serve both the B2C market with finished products, such as coconut bonbons flavored with cinnamon or coconut flakes to be enjoyed on the go or to be added to milk for breakfast and the B2B market with semi-finished products for companies
The cosmetic side of coconut is given by the butter and oil that is obtained to make a range of skin creams, shampoos, soaps, and scented candles to which ornamental objects for the home are added, all to minimize waste.