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[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]SESTA EDIZIONE CONVEGNO TOUCH “DRIVE TO STORE”

16 SETTEMBRE 2020, MILANO

MiCo, Milano Congressi – Via Gattamelata, Gate 15

PROGRAMMA 

16 settembre – a partire dalle 10.30

• Flora Bova, client manager customer experience, Insight Division, di Kantar: “Customer Experience: the time for talking is over”
• Antonio Pagani, managing director di Gruppo FMA, e Igor Toscani, ceo di CheckBonus: “Osservatorio Shopper Marketing, come cambia il comportamento di acquisto in funzione del canale e del momento di consumo effettivo”. Special Guest Patrizio Sironi, In-Store Excellence Manager e la ricerca Heineken
• Fulvio Furbatto, ceo e founder di Advice Group: “Customer base surgery: dalla diagnostica della loyalty al drive-to-store”
• Danilo Coppola, ceo e founder di PromotionTAG: “La tecnologia al servizio della customer experience. La piattaforma Atlas e il caso Galbani Santa Lucia ‘Il gusto della vittoria’”
• Luca Bonzi, ceo e founder di Viewtoo, e Paolo Licci, creative maker: “Sì, ma perché Tarzan non ha la barba?”
• Mariacarla Millone, cmo Scratch&Screen, e Marco Biagiotti, data analyst: ” Oltre la promozione: il valore dei dati e la loro analisi. I comportamenti dei consumatori attraverso la lettura degli scontrini”
• Maria Gioffré, avvocato presso Studio Tonucci & Partners: “ePrivacy e GDPR: impatto su marketing e profilazione”

ISCRIZIONI

Ingresso gratuito riservato ad aziende o liberi professionisti

Registrazioni a QUESTO LINK

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